Creating a Brand

I am buried; you have to dig me out from the piles of notes I have collected for the Kellogg essays. I think it helps if you mentally chalk out a plan for the essays before you actually start writing it. Then you have to look at the entire package holistically to judge whether you are covering every facets of your application. Are you representing “yourself” or the “branded you”?

Do we ever consider that if we fail to sell ourselves we may never sell a product? Seriously!! I am not kidding. Don’t you find this uncanny similarity between yourself and any other commodity in the market? It’s like the admission committee is your client and you are submitting a bid for a position in the class. Whatever people may say – “Don’t write what the adcomm wants to hear from you, rather write what you actually are.” – think, what differentiates the admits from the rest of the applicants? If the marketing gurus start following this philosophy, all the corporations would go out of business soon.

So here I am trying to create a brand and sell myself as the most exclusive product on the market – “Big Bang for your Class Seat – Simply Irresistible” - my campaign catch line.

The only question is – Will it appeal to the affluent or the middle class?